Sisters, Stacey and Jen set out to make women look beautiful on the outside and feel just as good on the inside. Creating a brush collection that was not only environmentally friendly, but chic, high-quality, and affordable too. After sourcing recycled materials, renewable bamboo and better manufacturing processes, in 2007, EcoTools® was born.

EcoTools mark its10th anniversary by introducing a fresh new look, brushes that feel even better in your hands, and packaging with detailed tutorials that make it easier than ever to create a beautiful look from hair to toe.